The first aspect is based on the opinions and standards of men. As for the majority of men, they are always interested in those mechanical watches which are classic and sophisticated. Although these classic watches look very simple in design, they are really the most suitable watches for daily wear. For most business men, the classic watches are the most fashionable timepieces since they are the best watches to wear in business parties and meetings. Besides, the sophisticated watches are the most fashionable timepieces in the eyes of watch collectors. That's because these sophisticated watches have an increasing value with their top craftsmanship. As a matter of fact, men are not only focus on the practical applicability but also pay great attention to the integral feeling of stylish timepieces. When it comes to women, they pay more attention to the design and appearance of the watches because women are wearing watches as accessories. There is no doubt that jewelry watches are the most popular and fashionable watches for women. Most women are fascinated with beautiful jewelry which is considered to be the symbol of noble personality and social status. Therefore, women are easily attracted by those watches that feature with shining diamonds. Besides, for those independent women who are sharing the same business statues as men, they are in favor of unisex watches to show their independent personality. Generally speaking, women are focus on the design and style of watches rather than the function.